Geo Cache Guerrilla Marketing
By David Rack
I am always thinking of new guerrilla marketing ideas. Just recently I purchased two Garmin hand held GPS walkie talkies for my kayak guides to use on the water to communicate with the kayak bus operator. They are really fun and offer the ability to see the opposite persons coordinates and detailed travel itinerary. Another great advantage of having these units is the ability to navigate to a specific location to find an item or landmark often called GeoCaching.
In all of my 10 years as a kayak guide, I have never gotten lost, nor needed a GPS to tell me where to go. Saying that, we have always taken kayakers out to see shipwrecks which were a few hundred yards off of the beach and were difficult to locate via our past methodology of triangulation, piloting, and luck, sometimes it would eat up too much time locating the shipwreck and our guests would want to venture on. Thanks to the GPS, we could find the shipwrecks once and mark the landmark as a waypoint or coordinate on the GPS for future use.
Many of the guests we have come on our kayak tours have children. The best part of using GeoCaching and this technology with the kayak tours is letting the kids discover the shipwreck, often times they find the waypoint much faster than the adults, imagine that.
The parents are proud to see their child in the outdoors using the latest in technology to find a buried shipwreck with a history lesson behind it. Since then we have spotted an our opportunity to capture a niche market using GeoCaching with prizes that offer free Kayak Tours.
Creating the guerrilla marketing geocache locations requires two simple procedures. The first is to distribute a few in creative locations, hopefully somewhere close to your business location. The next step is to sign in to GeoCache.com and post your coordinates along with a few small clues to help unveil the treasure and post your GeoCache on your website also.
A few ethical, environmental and marketing tips to think about.
- Make sure you weatherize your container where you place your coupons or prize.
- Make sure you put enough prizes in the container, so that you do not have to return every time someone turns in a prize.
- Update your web page with your GeoCaching locations
- Avoid ecological sensitive areas including cultural sites, protected areas, and wetlands
- Avoid burying a cache in the ground.
- Never place food items in a cache.
- Think about how many people are going to be looking for this cache and how it will affect the surrounding area.
- Commercial caches are frowned upon, but that doesn't mean you can't give away free prizes, just be humble and generous, no one wants GeoCaching to become a commercial adventure.
David Rack has been a kayak guide for 10 years in places such as Maui, Door County and abroad. He is currently ACA, CPR, and First Aid certified.
Join him on a Kayak Tour of Door County at http://www.DoorCountyKayakTours.com
To find more kayaking locations visit http://www.DoorCountyKayakTours.com/destinations.htm and http://www.DoorCountyBoating.com
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